One reason why you decided to create a business website was that you wanted to establish and grow your online presence. With improved online visibility, you hoped you would attract a substantial share the many millions who visit the web every day.
Like many businesses, you wanted your website to work for you. As it should. After all, it's worked for many others.
You possibly laid out your strategy and implemented tactics to help you accomplish your goals. Like blogging, social media marketing, display advertising, email marketing etc.
You either succeeded, failed, or ended up with mixed feelings about the whole web idea.
If you attained a level of success, you’ve probably been trying to figure out how you can enhance your online marketing efforts.
The truth is that the web provides tremendous growth opportunities for your business. Accessing these opportunities requires an in-depth understanding of the web landscape. The web landscape consists of many tech tools which you need to skillfully invest in to have a meaningful impact on your business.
Whether your website is helping you achieve your business goals or not, is by far determined by how well you understand the web landscape, and your ability to effectively use the available online tools in relation to your business needs.
There are three important aspects that I would like to briefly discuss, and hopefully, help you consider what you need to do.
- Pay attention to the web design process
- Be clear about what you want during development
- Market your website for your target group.
Pay attention to the web design process
Web design is basically the actualization of your web idea into a visual, graphical concept that will eventually be built into a fully functional website.
It is an opportunity to make a statement that establishes you as a market leader and an authority in your industry. A chance to help your customer understand why you are unique and why he/she should do business with you.
The web design phase gives you the opportunity to work with your preferred web design company, to determine the final outcome of your website's layout, features, and functionality, in relation to your business goals.
Your team and your web design company should work together, as one unit, to ensure that your business goals are well integrated with your web design concept.
Effective web designs tend to have the customer at heart. This is because the customer is the end user of your website and your business goals are tied to him/her.
In addition to other factors, missing out on your customer during design is many times a key reason for poor performing websites. Always create a business website with the end user in mind.
Be clear about what you want during development
Web development is the process of breathing life into a design. We breathe life into a design by building features, and functionalities, that are consciously geared towards helping you meet your goals.
Web development process is considerate of several factors. Like which technologies to use. A typical consideration for a lot of website owners is which CMS (Content Management System) to use. Joomla, Drupal, and WordPress are usually top of the table. Choosing the right CMS platform for your website should be determined by your business needs. Forget popularity, geeky...and all that. Your business and customers should always come first.
Web tools need to be integrated with your website. Your choice of tools should be goal driven. A web analytics tool, for example, is very important. This is because it tells you how your website is performing. Consequently, you are able to determine what improvements you need to make on a continuous basis.
A proper mechanism for having various tools integrated with your website should be factored in during the web development phase.
Good decisions during development have rewarding long-term benefits. Wrong decisions, on the other hand, weigh your website down, and with it, your web marketing efforts.
Market your website to your target group
Solving a problem for your target customer should always be your top priority as a business. Your customer's concerns are the main reason why he/she goes online to look for solutions. Money is the reward you get for having that genius solution that improves the overall quality of their life.
You need to let your target customers know that you have the solutions they can use. If they are not aware of your services or products (as it happens in many cases), no matter how good your offerings are, you'll be hearing crickets.
It is therefore important that you find creative ways of communicating your brand message, generating leads, and of increasing your customer base. There are numerous online tools that you can use to accomplish this. Common examples include search engines, email marketing, CRM solutions, social media platforms, blogging, video etc.
But as with any tool, you need to have the right knowledge and skills to effectively use them. Which is why you sometimes need to engage the services of a web design company.
Last but not least...
Your website is a powerful business tool if you know how to use it. It is a valuable business asset that you need to skillfully invest in. It has a huge capacity to help you achieve your business goals.
Looking for a web design company to create a website for you?
Let us help you create a website that will help you achieve your goals.
Send us an email or call us on +254 737 972 552 or +254 725 720 212.
ASL Africa is a fully fledged web design company in Nairobi, Kenya.