However, many struggle with this ever growing marketing platforms resulting to missed opportunities despite having great looking websites.
Others have not embraced SEO as part of their marketing paraphernalia and are consequently missing out on its enormous opportunities.
In this training, you will learn how to achieve high quality rankings that bring you business, and how you can avoid costly SEO pitfalls that result to harsh search engine penalties leading to loss of business opportunities.
Why is this course important?
The number of internet users has grown tremendously over the past few years. Here in Kenya, there were 43,329,434 Internet users as of June/2017, 89.4% of the population, according to Communications Authority of Kenya.
In a 2017 report by Brightedge, 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources.
Having your website rank highly in a way that'll create an impact for you as an organization or business, requires an acute understanding of the search engines ecosystem.
This course equips you (and/or your team) with knowledge and skills that will enable you to skillfully implement one of the most powerful online marketing tools of the modern times - SEO Marketing.
Is SEO Marketing Training for you?
If you are an organization, a business or even an individual website owner, and are looking for a reliable, long-term solution to generate high quality traffic to your website, SEO marketing training is certainly for you.
Upon completion, you will gain skills and understanding in:
- The practical implementation of SEO.
- Organic search listings.
- Pay-per-click (PPC) listings.
- The mechanics of SEO.
- Recognize and utilize the three main drivers of SEO.
- On-page and off-page optimization.
We will look into common key terms and concepts, understand their implication into SEO marketing efforts.
We will explore the features of Search Engine Results Pages (SERP's), appreciate their importance, and learn how you can implement your knowledge to achieve high-quality search listings.
This will be an opportunity to understand more about your customers and to analyze their online search behavior. We will look into a customer search insights model, which you can use to obtain key information about customers, and how you can leverage its value in your SEO strategy.
You will learn how to analyze your business needs in relation to your website. You will understand how to convert this needs into well-defined SEO goals. We will explore how to assign to Key Performance Indicators (KPI's) to your goals, to help monitor if you are on the right track. We will also discuss the key benefits of high rankings.
Your objective is to have high-value first page rankings on major search engines. We will spend a substantial amount of time learning about optimal content structure and hierarchy for on-page SEO. We'll look into conducting on-page SEO, and learn about important tools to use. We'll discuss the various on-page optimization elements.
In this session, you will have the opportunity to learn off-page techniques that you can apply to improve your website rankings. We will learn about content marketing and understand how it influences off-page optimization. We will also look into link building factors that can cause problems and penalization.
Analyzing and Reviewing your Performance
This will be an opportunity to know the analytics tools that we can use to track and measure search traffic. We will highlight some key features, tools, and reports of Google analytics. We will also have a chance to understand the laws and guidelines associated with SEO.
At the end of the course, we will have an opportunity to look into what we’ve learned, ask questions and fill out an action plan.
We can also deliver SEO marketing training exclusively to your team. In-house training ensures that everyone involved is up to best practice standard. You'll also benefit from an environment to discuss pressing issues specific to you.
For more information, call us on +254 725 720 212, +254 737 972 552 or send us an email. We will be glad to discuss more with you.